Seventy-four percent of us have at least one promotional product in our work space. How long we hold onto them may surprise you; most are in use for one to four years. Considering the number of impressions they generate and their boundless applications, promotional products are the most cost-effective way to increase business. They can easily fit into any budget, and with creative ideas and good design your promotional product program can increase sales, boost positive brand recognition, and even keep your staff motivated and safe.
We highlight seven successful programs here, but there is really no limit to how you can use promotional products and corporate apparel:
Acknowledging your employees keeps the team motivated. With the simplest gesture or even a formal award program, you can support your business plans by rewarding behaviors that contribute to the business’ success. Some employers use performance-based employee recognition, such as rewards for outstanding customer service, cost savings, and revenue growth. Others acknowledge non-performance situations like work anniversaries and company celebrations, or just use promotional products to show appreciation for their staff’s every-day efforts.
Customers love to be recognized and appreciated by the businesses they frequent. A gift not only thanks them for their loyalty, it strengthens the relationship you already have so they will continue to do business with you, and it reinforces your brand. It is always easier, in the long run, to keep a customer than to put all the effort and money needed into finding a new one. The result will be a long-term, devoted customer that values you and becomes a potential referral for your business.
Here’s an area that gets valuable, measurable results through promotional products programs. Hazardous working conditions may lead to increased employee accidents, which are bad for your team and counterproductive to your business. Promotional incentive programs demonstrate a commitment to protecting employees. Some clients use rewards to inspire employees to study safety regulations and adhere to federal or state requirements. Others make safety a top priority by supplying their team with the right high-visibility safety equipment and tools for the job. Innovative promotional products programs make safety-related information interesting and applicable, and encourage employees to make safety the most important part of their job.
With so many potential clients assembled in the same room, trade shows offer great marketing opportunities. These are the customers who are most interested in what you offer, and promotional products can make the most of your time with them. A great promotional product for visitors is the perfect complement to your eye-catching booth and continues to work for you after the show. Your business will be top-of-mind after the trade show is over if you give your potential clients a thoughtful item, no matter how small. A good tip is to give them something they will use in the environment where they make decisions about using your product or service.
Promotional products are unequaled in their ability to attract new customers, increase brand recognition and ultimately grow your business. Sending a gift for a referral, a specialized service, or a client’s loyalty is important. We can help you select something functional that your customers will want to use again and again.
Golf tournament, school fundraiser, seminar or awards banquet, promotional products are a great gesture that says “thank you for attending and supporting our event.” Showing appreciation to your participants, donors, corporate partners, employees and volunteers can help keep them motivated and committed to your cause.
Successful businesses know it’s important to connect with their communities, and make it a priority to participate in community events. This is a great time to give away promotional products for your business. Whether you’re sponsoring a road race, local film festival, fishing tournament, or blueberry festival, giving promotional items helps increase your brand exposure and leaves a favorable impression of your business when people see your gesture of goodwill.